Industry-Specific Resources:
Retail Gardens

In addition to the Horticulture Publications included within the ProHort web site, many other resources are available for Florida retail garden professionals. Unlike many resources listed on the Internet, all the resources and information listed below are specific to the plants, soils, conditions and climate of Florida.

Many of the resources below were created by Florida specialists and Extension agents. There is an amazing array of highly useful resources available including books, CDs, newsletters, trade magazines and a wonderful selection of web sites. Also included below are a listing of the professional and trade associations.

Books

  • Establishing and Operating a Garden Center: Requirements and Costs.
    Establishing and Operating a Garden Center: Requirements and Costs. 1993. Barton, Susan S., John J. Haydu, Roger A. Hinson, Robert E. McNeil, Travis D. Phillips, Russell Powell and Forrest Stegglin. Washington, DC: Garden Centers of America. 50 pp. The objective of this publication is to estimate establishment and operating costs for garden centers at two levels of sales, and to specify the general set of financial, marketing and business principles that should be available to the owner/manager of a garden center. A large garden center with annual sales of $1 million is described as well as a smaller garden center with annual sales of $350,000.
  • The Florida Lawn Handbook
    This popular guide for homeowners and yard-care professionals features sections on selecting and maintaining lawn grasses; identifying and controlling weeds, diseases, and insects and other pests; and pesticide application and uses. Includes quick-reference tables. Call 1-800-226-1764.
  • Pests In and Around the Florida Home
    This handy guide gives the general reader a comprehensive look at insects and other pests that Floridians encounter in and around their homes. Complete habitat and life cycle information for insects that live around food, in fabric and wood, or which bite and sting. A section covering occasional pest invaders, such as rats, mice, bats, birds, and spiders, is also included. Color identification sheets make it easy to identify the pests. Call 1-800-226-1764.
  • Vegetable Gardening in Florida
    This resource has everything you need to grow vegetables under Florida’s unique climate and pest conditions. Filled with color photographs, this book takes you from site selection through the harvest and storage of your produce. Includes planting guides, gardening measurement conversions, and organic gardening information. Call 1-800-226-1764.
  • Your Florida Dooryard Citrus Guide
    The most detailed guide about Florida citrus ever published has been updated for 2001. Author Jim Ferguson, Department of Horticultural Sciences, applies expertise he learned working with commercial citrus growers to the specific needs of the home gardener. Dooryard fruit growers can profit from the wealth of detailed information, charts, appendices, and color photographs. Call 1-800-226-1764.
  • Your Florida Guide to Bedding Plants: Selection, Establishment and Maintenance
    Learn how to select, plant and maintain over 60 flowering and ornamental plants in your home landscape. The book covers gardening in all growing regions of the state and features step-by-step instructions and photographs to help you plant simple containers or design and plant intricate flower beds and keep them attractive and disease-free. Includes sample landscape plans and a 24-page plant selector guide to help you tailor plants to specific growing areas, seasons and planting sites. Call 1-800-226-1764.
  • Your Florida Guide to Shrubs
    Written for everyone - from the homeowner with limited gardening skills to the landscape professional and property manager - Your Florida Guide to Shrubs guides the reader through selecting and maintaining healthy shrubs for all landscape uses. Discusses exotic and native plants and includes a hardiness-zone map and a color, illustrated shrub selection guide. Call 1-800-226-1764.
  • Your Florida Landscape: A Complete Guide to Planting and Maintenance
    With more than 30 faculty contributors, this complete resource covers trees, palms, shrubs, ground covers, and vines. Includes the latest research-based information on topics such as planting site evaluation, mulching, watering, fertilizing, pruning, common pests and beneficial insects. Call 1-800-226-1764.

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CDs

  • Horticopia CD-Rom Series
    Enormous database of 10,000 plants with 25,000 color photos combined with management, culture and botanical data and test. There are many different versions and many different prices.

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Newsletters & Listservs

  • Growing Concerns
    A free quarterly newsletter written specifically for retail garden employees in Florida. Latest news and events in the industry, along with seasonal horticulture information. Contact Dave Palmer at 813-744-5519 x103.
  • Pest Alert
    A listserv provided by the University of Florida Dept of Entomology. Frequent e-mail updates on new and reoccurring pest problems around the state.

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Plant Locators

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Professional Associations

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Trade Magazines & Web sites

  • Garden Center Merchandising & Management (GCM&M)
    Branch-Smith Publishing
    120 St. Louis Avenue
    PO Box 1868
    Fort Worth, TX  76104
    817-882-4120
    800-433-5612
    -
    Free to the industry.
  • Garden Center Products & Supplies (GCP&S)
    Branch-Smith Publishing
    120 St. Louis Ave.,
    PO Box 1868
    Fort Worth, TX  76104
    817-882-4120
    800-433-5612
    -
    Free to the industry.
  • Green Profit
    PO Box 9
    335 N River St.
    Batavia, IL  60510-0009
    630-208-9080
    -
    Specifically for the Retail Garden industry - free to the industry.
  • Nursery Retailer
    Brantwood Publications, Inc.
    3023 Eastland Blvd, Ste. 103
    Clearwater, FL  34621-4106
    813-796-3877
    fax: 813-791-4126
    -
    Free to the industry.
  • Ornamental Outlook
    1555 Howell Branch Rd., Ste C204
    Winter Park, FL  32789
    407-539-6552
    -
    Primarily for growers but often has interesting and usable information for the retail industry - free to the industry.
  • Garden Design magazine
    Recently launched an online directory of thousands of green goods, retailers and service providers that consumers can search for on a local level. Garden Design readers can go to the online version of the publication to search for local retailers that offer the products and services mentioned in the print version of the magazine.

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Websites

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